PRIVACY POLICY
Last Updated:June 6, 2026
Applies to:northvalemedialabs.com
Operated by:Northvale Media Labs
Overview & Who We Are
Northvale Media Labs (“we,” “us,” or “our”) operates the website located at northvalemedialabs.com (the “Site”). We are an SEO and digital marketing agency that exclusively serves US-based businesses.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit an inquiry through our SEO audit request form. Please read this policy carefully. If you disagree with its terms, please discontinue use of our Site.
By accessing our Site, you consent to the practices described in this Privacy Policy.
Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
- Submit our Free SEO Audit Request form
- Contact us via email or phone
- Engage our services as a client
This information may include:
- Full name and business name
- Email address and phone number
- Website URL
- Business goals and marketing objectives
- How you heard about us
- Any messages or notes you include in your submission
Information Collected Automatically
When you visit our Site, certain information is collected automatically by our hosting provider and standard web technologies, including:
- IP address and approximate geographic location (city/region level)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URLs (where you came from)
- Date and time of your visit
This data is collected for website security, performance monitoring, and general analytics purposes. It is not linked to your personal identity.
Information We Do NOT Collect
We do not collect:
- Payment card information (all payments are processed securely via Stripe or Wise)
- Government identification numbers
- Sensitive personal data such as health, racial, or political information
- Data from children under 13 years of age
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiry — When you submit an audit request or contact form, we use your details to analyze your website and get back to you within 24 hours.
- To deliver SEO services — If you become a client, we use your information to manage your account, execute your strategy, and deliver monthly reports.
- To communicate with you — We may contact you about your inquiry, ongoing services, or important updates regarding our work together.
- To improve our website — Aggregated, anonymized usage data helps us understand how visitors interact with our Site so we can improve it.
- To protect our business — We may use information to prevent fraud, enforce our Terms & Conditions, and comply with legal obligations.
How We Share Your Information
We do not sell, trade, rent, or otherwise transfer your personal information to third parties for their marketing purposes. We may share information only in the following limited circumstances:
Service Providers
We work with a small number of trusted third-party tools and platforms to operate our business. These may include:
- Stripe / Wise — For payment processing (they handle your payment data under their own privacy policies)
- Google Workspace — For email communication and document storage
- HubSpot CRM — For managing client relationships and inquiry tracking
- Hostinger — Our website hosting provider who may collect standard server logs
Each of these providers is bound by their own privacy policies and data protection agreements. We only share the minimum information necessary for them to perform their function.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers
If Northvale Media Labs is ever involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site before your information is transferred and becomes subject to a different privacy policy.
Cookies & Tracking
Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We May Use
- Essential Cookies — Required for the website to function properly (e.g., session management). These cannot be disabled.
- Analytics Cookies — Help us understand how visitors interact with our Site (e.g., Google Analytics, if installed). Data is aggregated and anonymized.
- Preference Cookies — Remember your settings and preferences for future visits.
Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Note that disabling certain cookies may affect the functionality of our Site.
For more information about cookies and how to manage them, visit www.allaboutcookies.org.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Inquiry data (non-clients): Retained for up to 12 months from the date of submission, after which it is deleted or anonymized.
- Client data: Retained for the duration of our engagement plus 3 years thereafter for legal and accounting purposes.
- Website analytics: Aggregated data may be retained indefinitely as it contains no personally identifiable information.
You may request deletion of your data at any time by contacting us at contact@northvalemedialabs.com.
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted to and from our Site (HTTPS)
- Secure, password-protected access to all systems containing personal data
- Limited access to personal data — only team members who need it to perform their duties
- Regular security reviews of our tools and hosting environment
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your rights, we will notify you as required by applicable law.
Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information. These may include:
- Right to Access — Request a copy of the personal information we hold about you.
- Right to Correction — Request correction of inaccurate or incomplete information.
- Right to Deletion — Request deletion of your personal information, subject to certain legal exceptions.
- Right to Restrict Processing — Request that we limit how we use your information in certain circumstances.
- Right to Data Portability — Request a copy of your data in a structured, machine-readable format.
- Right to Opt Out — Opt out of any marketing communications at any time by replying “STOP” or “Unsubscribe” to any email from us.
To exercise any of these rights, please contact us at contact@northvalemedialabs.com. We will respond to your request within 30 days.
Third-Party Links
Our website may contain links to third-party websites, tools, or resources that are not operated by Northvale Media Labs. These links are provided for your convenience and reference only.
We have no control over the content, privacy policies, or practices of any third-party sites. We strongly advise you to review the Privacy Policy of every site you visit. We are not responsible for the privacy practices or content of third-party websites.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page
- Notify active clients by email of any significant changes
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us: